How to Create a Beloved Consumer Brand with Andrew Dudum of Hims and Hers

As the co-founder of Atomic, a venture fund that builds new
companies, Andrew was no stranger to being a founder. But starting
Hims in 2017 proved to be his biggest swing yet. He launched Hims
to tackle the largest industry in the country that had not yet been
touched by modern technology: healthcare. Today, Hims and Hers is a
leading consumer health platform powering nearly 9 million medical
visits and enabling access for millions of people to a broad range
of care, including for mental health, sexual health, and
dermatology. Just four years after launching, $HIMS debuted on the
New York Stock Exchange. Andrew shares how it felt to get 500
sign-ups in the first week, why it's never been harder to build a
brand, and how his time as a concert cellist (playing Carnegie
Hall) taught him about accountability.