How to Reimagine the Entrepreneur's Playbook with Melissa Bernstein of Lifelines

There are a special few founders whose contributions are so
prolific that they are better known as inventors. Melissa
Bernstein is one of those founders. She spent 30 years at the helm
of iconic toy company, Melissa & Doug, where she designed over
5,000 innovative products for children of all ages and sold
billions of dollars of toys around the world. Having been bit by
the bug of a mission a second time around, she is
now Co-Founder and Chief Creative Officer of Lifelines,
reinventing well-being products for adults and helping them
strengthen their resilience, spark joy and creativity, and unlock
their full potential. Melissa shares how you truly know when you
have a breakout product, why sometimes being rebellious is the key
to your go-to-market strategy, and why creativity is inextricably
linked to a beginner's mindset.