How to Capitalize on Information Asymmetry with Andrew Lacy of Prenuvo

Andrew Lacy first encountered whole-body imaging as a patient. In
just one hour, he learned more about his health than the American
healthcare system had taught him in his entire life. He wondered to
himself: why isn’t this technology accessible for everyone
everywhere? So he started Prenuvo, the company pioneering proactive
whole-body imaging for the early detection of cancer and other
diseases—with one 60-minute exam. Prenuvo leverages cutting-edge
MRI hardware and software, advanced AI research, and the world's
largest database of whole-body imaging to empower patients to
proactively manage their health. Andrew shares why information
asymmetry amongst physicians was the tipping point that convinced
him to start his third entrepreneurial endeavor, how he approached
customer acquisition in an entirely new healthcare category, and
why he believes humility is a critical quality for repeat
entrepreneurs.