How to Shift Consumer Sentiments with Ethan Brown of Beyond Meat

In 2009, Ethan Brown, Founder & CEO of Beyond Meat, faced a
dilemma at a rest stop on I-95. Struggling to find a healthy meal
for his young children, he realized he had to make a change. That
same year, he launched Beyond Meat, the world’s first plant-based
meat company, with a mission to drive a global shift from
animal-based to plant-based products. Its flagship product, the
Beyond Burger, was crafted to look, cook, and taste just like
traditional beef. Since then, the company has expanded its
offerings and now sells a variety of plant-based products in over
130,000 locations across 65 countries. Today, Beyond Meat partners
with major brands like Panda Express and McDonald’s. Ethan shares
his predictions for the evolution of the $1+ trillion dollar global
meat industry, how he tackled go-to-market for an entirely new food
category, and why he believes truths only get truer as his business
grows.