How to Test a Hypothesis with Bill Smith of Shipt

When serial entrepreneur Bill Smith relocated his family across the
country to build his third startup, the seedling of an idea for his
next startup was born. In 2019, Bill founded Landing, the first
membership-based leasing model for flexible living. He has since
scaled the business to cities around the country with a network of
thousands of apartments. Along the way, he’s amassed $255M in
funding and been named Forbes Next Billion Dollar Startup, all
while making renting your next apartment as easy as ordering
takeout. Prior to Landing, Bill founded, scaled, and exited three
companies, including the online grocery delivery marketplace,
Shipt, which sold to Target for $550M. Bill shares his advice on
navigating negotiations, how he discovered product-market fit by
asking customers to pay before his product was even built, and why
true partnership is critical for a successful acquisition.