Flashback: How to Unlock Innovation with Emma Grede of Good American

From the time she was a child in East London, Emma Grede knew she
wanted to work in fashion. After a long career at the
intersection of fashion and entertainment, Emma now sits at the
helm of Good American, the fashion label she co-founded with Khloe
Kardashian in 2016. The first fully inclusive
fashion brand kicked off with the largest denim launch in
history, bringing in $1M on day one, and has evolved to
include ready-to-wear, swim, shoes and activewear. Emma shares what
it was like to experience the roller coaster of launch day, why the
ability to understand what customers want is a superpower, and why
she thinks in-person retail experiences will be here for decades to
come. Original Air Date 06-02-2021