5. Zander Sebenius -- How to reframe and improve climate change communication

Zander Sebenius is the Director of Strategy and Operations for
Potential Energy Coalition (www.potentialenergycoalition.org) and
one of Marianna's best friends from her time at Harvard.
 Zander tells us about his background in clean tech,
marketing, and product research and how he is now using his
educational background and previous experience to find ways to
make climate change communication more effective.





He shares his insights on what the research shows regarding the
best ways to reframe the narrative around climate change and what
they are doing to bring new voices to the environmental movement.
He also sheds light on how important it is for us to just talk
about climate change and normalize that conversation. He shares
why self-silencing is detrimental to environmental movement and
why you shouldn't be afraid of climate change "backlash" when
speaking up.





Go to our Patreon page (www.patreon.com/motherdaughterearth) to
tune into Zander's bonus episode. He shares his favorite
"Marianna stories" from their time at Harvard together, an
amazing tip for seeing how your elected official ranks on
environmental issues, what program and policy he thinks should be
put in place to address CO2 as a pollutant, what it was like
growing up with a master negotiator and how he applies those
skills to the cleantech world, and how he choses to live his life
with the environment in mind and "automate" some of his
eco-habits.





-Zander's book recommendation: Hot, Flat, and Crowded: Why We
Need a Green Revolution and How It Can Renew America by Thomas
Friedman (https://amzn.to/3jcf3nF)


- Yale University scientific paper on how people often
misperceive other people's beliefs about global warming: Beliefs
about others' global warming beliefs: The role of party
affiliation and opinion deviance
(https://www.sciencedirect.com/science/article/abs/pii/S027249442030044X#!)








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