Episode 181. CEO and Founder of Hecho Tequila, Mr. Zack Lister

In this episode we bring on the man behind Hecho Tequila, our
friend Zack Lister.


We discuss how he got involved in the tequila industry and what
it's been like developing a startup in the highly competitive
market.


Zack describes his passion for Mexican culture and the drive to
build something with strong ties to the country, and a few of the
stand out moments that occurred in the early stages. 


Zack details his upbringing in Calgary and how he transitioned
from tennis to golf and how he saw the pieces fitting with
tequila and the game, which also include the idea of the TGA
(something you will understand after you listen) 


All that and much more!


If you have any questions or feedback please email us at
fourjackpodcast@gmail.com


If you like the podcast please rate, review and share with your
friends!


Cheers.


https://www.instagram.com/zacklister/


https://www.instagram.com/siphecho/