Rock Star Commercials (Episode 85)

As radio, and eventually television, became a fixture in American
homes, a celebrity culture was solidified. With this fascination
for the people that we hear and see almost daily, there was a
longing to understand them. A striving for connection that lets
people feel like they really know who this star is and maybe, one
day, that star could know who they really are as well. These
conditions of idol worship created a lucrative playing field for
companies to draw upon the status of fame to sell their goods.
Beyond the normal response that music can invoke in listeners, the
draw was much stronger if the message came from a recognized,
trusted, and desirable source. Today, we explore the literal
commercialization of rock music. Highway Hi-Fi is a proud member of
the Pantheon Music Podcast Network - Home of the Finest Music
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