Describing 'Sales' to 5th graders. A new way to think about communicating and being persuasive whether you are a professional salesperson, doctor, business owner, chef or barista!

You can't really lie to 5th graders. They see right through it.
In fact, they see right into your truth, your intention and more.
So when asked to describe the art and science of sales to a group
of 5th graders I was super nervous and really challenged. The
4-letter acronym, "Like, Listen, Learn & Persuade
(LLL&P)" seemed to work. The kids loved it and so have many
professionals--both career salespeople and those who rely on
persuasion and audience building for their success.