Make Yourself Heard

My conversation today is with the incredible Tracey Madigan,
media training expert and director of the 15 Minutes Group in
Washington, D.C.


Our connection was instant, that rare feeling when you know
you've found someone whose energy and approach are similar to
your own and their story resonates deeply.


Listen as Tracey shares her remarkable journey, from a career in
Canadian journalism to navigating the dynamic landscape of
Washington, D.C. as her husband became a White House
correspondent.


We explore the unexpected turns that led her from a  pivotal
role as an executive producer for a business show in D.C to her
current role as Senior Partner with the 15 Minutes Group. 


What especially stands out about Tracey is her passion for
helping brilliant minds communicate effectively. She shares
invaluable insights based on media training, emphasizing the art
of concise, impactful communication.


The anecdotes she provides-like helping a caterer deliver a
compelling talk on food waste when the caterer had hoped to know
more about the topic before presenting-showcase her unique
approach in helping clients eliminate self-doubt and foster
authentic connections.  


Tracey and I also delve into the broader impact of media training
beyond interviews, discussing how these skills resonate in
negotiations, interpersonal relationships, and everyday
professional communication.


Tracey's ability to uncover patterns and provide small, impactful
tools for improvement is truly transformative, and we also
explore the challenges of returning to in-person communication
post-pandemic. Tracey's expertise proves invaluable as we discuss
the universal benefits of effective communication honed through
media training, and the impact this training can have in both
business and our personal lives. 


Tune in to this enlightening conversation with someone whose
passion simply glows. Whether you're an entrepreneur,
communicator, or simply someone looking for inspiration, you're
in for a treat as Tracey and I uncover what's next now!


Episode Highlights: [1:30] - Tracey shares
having embarked from Canadian journalism to CBC and how she
navigated unexpected shifts in Washington, D.C.[4:24] - After CBC
Montreal, Tracey produced a business show in D.C., leading to
media passion pursuits.[7:01] - Meeting brilliant individuals,
including researchers and authors, Tracey assists in packaging
their content for effective communication.[8:44] - Emphasizing
clarity as kindness, Tracey helps individuals express themselves
while maintaining authenticity.


[10:12] - When speaking to students, teachers focus on what's
received, ensuring clarity, and similarly, presenters should
prioritize audience understanding to reduce nerves.


[12:03] - Tracey argues that emotionally mapping your talk
engages the audience, allowing authentic expression and enhancing
connection.


[14:24] - Tracey shares a story of someone acknowledging her
audience's expertise, overcoming speaking nerves.


[16:41] - Tracey shares how years as a TV and radio journalist
taught her how to guide interviews.


[19:39] - People often share communication hurdles, stemming from
past experiences or fear of judgment, but coaching can address
these barriers.


[21:37] - Media training's skills extend beyond journalism,
benefiting negotiations, relationships, and professional
communication.


[22:58] - What’s next now for Tracey?


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