Empower Your Body

Join me this week as I sit down with Dr. Ayhan Cetiner, the owner
of Elite Orthopedic and Sports Therapy. Ayhan’s core
beliefs:  you’ve only got one body, so empower it to last
you a long time; you have to put in the reps and work so make
time for it; it isn’t all about how much weight you lift or how
many marathons you conquer.


Before diving into our personal journey, Ayhan provides insights
into his background as a physical therapist, including the role
that chance encounters can play in what you end up doing, over
and over again. Spoiler alert:  he never intended on
becoming a physical therapist. 


We explore the crucial element of genuine care in Ayhan's
approach to his clients, discussing the challenges faced in the
corporate world, where numbers often take precedence over
individualized care. And how as a founder you reach many
crossroads to decide ‘if’ and ‘how’ you want to scale the
business you birthed. None of it is automatic or always clear.


Ayhan sheds light on the importance of building relationships and
the impact of reducing pain on the dynamics of that
relationship. 


And if you take that in a different direction, it is about
solving problems and (reducing pain) and lessening friction in
any relationship we are in. Maybe feeling better in our own body
can help with that?


The episode wraps up with Ayhan reflecting on the future of his
practice and What's Next Now  for him. Very cool what Ayhan
has decided:  despite external pressures to expand, he
remains committed to the personalized approach that defines his
current success.


Ayhan's dedication to his clients, coupled with his reluctance to
compromise one-on-one relationships, sets the tone for a
thought-provoking exploration of the soul of his business. Join
us in this episode as we challenge preconceptions about physical
therapy and highlight the transformative power of personalized,
caring healthcare.


Episode Highlights: [0:57] - My guest today is
Ayhan Cetiner, owner of Elite orthopedic and Sports Therapy.


[1:25] - Ayhan fills us in on some background information about
himself.[3:04] - After reflecting on his post-school journey,
Ayhan started as a tech and discovered physical therapy.[6:00] -
Ayhan explains that after returning to his previous job, now
under a larger company, he prioritized quality patient
care.[7:59] - Hear why Ayhan values one-on-one care.[9:37] -
Building unique, impactful relationships in one-on-one
healthcare, Ayhan focuses on reducing pain and empowering
individuals.[11:50] - I commend Ayhan's approach to personalized
pain resolution and feel that he would bring the same caring
approach to a different profession as well.[13:08] - Ayhan shares
a funny story involving a client's back pain from a thick
wallet.[16:55] - I express how Ayhan's dedication to educating
clients sets him apart, as teaching about muscles and promoting
mobility is crucial.[17:53] - People who sit often develop muscle
tightness; even regular exercisers tend to neglect crucial
stretching.[19:47] - Ayhan touches upon how a 70-year-old,
reflecting with a college athlete, would likely emphasize body
maintenance, mobility, and endurance.[21:53] - The remarkable
resilience of a 70-year-old body, exemplified in a client's
progress, highlights underestimated capabilities.[24:49] -
Focusing on physical concerns, Ayhan provides extensive education
and personalize well-being to individual goals.[27:10] - Ayhan
prioritizes making therapy relevant, addressing mobility,
flexibility, and strength, and focusing on positive
possibilities.[29:19] - What's next now for Ayhan?[32:41] - Ayhan
reveals how listeners can get in touch with him.[33:49] -
Changing how therapy is perceived, Ayhan aims to make it
accessible, educational, and empowering.


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Email Ayhan: acetiner@gmail.com