Breaking Barriers at NYFW: Ashraf Valliani's Journey as an Ismaili Fashion Designer- Part 2

Ashraf is the founder and owner of the Heritage Collection, a
South Asian fashion brand she started 17 years ago. In 2022, she
became one of the first Ismaili fashion designers to display her
work at New York Fashion Week. The event happens semi-annually
and gives designers from around the world an opportunity to
showcase their latest designs and work.


Growing up in Pakistan, Ashraf found that happiness and
celebrations were her key inspiration for her designs, going as
far as designing outfits for her Barbies that matched her own.
That sentiment shifted slightly when she immigrated to Virginia.


Ashraf’s website: https://myheritagecollection.com


Connect with Ashraf on LinkedIn