Ep. 20 | Plan with Me Facebook Ads for Your Online Course Launch

In this week's Saturday Strategy Session, we chat about how to
plan out your Facebook ads to amplify your upcoming course or
membership launch.
If you're thinking about running ads for an upcoming
launch, it's important that you're running ads to a proven
offer.  This means you've previously sold the
course/membership a handful of times.

Once you're ready to use ads to amplify your launch, you'll want
to be sure to plan for the Registration phase, the Launch Event,
and the Open Cart phase. 

Registration Phase
Goal: get people excited for and registered to attend your
event
Ad Type: conversion ads to warm and cold audiences --> get
people to sign up for the event
Budget: 90% of the total launch budget... ideally at least
$25/day

Launch Event (Webinar, challenge, video series,
etc.)No ads are usually run during this phase

Open Cart Phase
Goal: to sell your program
Ad Type: retargeting ads (traffic or reach) that point people to
the sales page
Budget: 10% of the total launch budget



**Remember that ads will amplify what is happening already in
your funnel, so be sure to optimize first before running ads and
to follow the data to spot leaks in your funnel.  That way
you can fix them quickly.





Links from the Episode
Free Download: Facebook Ad Targeting Groups for
Teacherpreneurs
My Fave Customer Management Tool: Dubsado
Book a Call with Jenzaia

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.comThe Market,
Scale, Grow Community





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