Ep. 31 | Bottom of Funnel Marketing Tactic: Nurturing and Selling to Your Warm Audience

In this week's Saturday Strategy Session, we chat about
marketing tips for the bottom of the funnel that will help
further nurture and sell to your warm audience.


For your audience to make it all the way to the "invested" step
of the customer journey, they need to be both emotionally and
financially invested in your business.

At the bottom of the funnel, it is important to be continuing to
nurture your warm audience so they become more emotionally
invested in you and your brand.   We also use sales ads to
encourage them to become financially invested.

Here are the 5 types of ads I use at the bottom of the
funnel:
 very specifically chosen long-form content adsvery
specifically chosen video content adstestimonial ads (learn more
from Episode 22)sales adsabandon cart ads


My top tips for BOF ads:


Be ready to play the long game

Know your expectations

Watch the frequency of the ads

Test different campaign objectives

Layer these ads into your funnel last (even though they are
very enticing with the high ROIs we always hear about)






Links from the EpisodeFacebook Ad Targeting
Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado


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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.comThe Market,
Scale, Grow Community


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