Ep. 43 | What to do when your ads just aren't working (A Case Study)

In this week's Saturday Strategy Session, we are diving deep
into an actual ad campaign that started out working great then
suddenly crashed.  We spent 3+ months working on getting it
back up and running... here's a peek into how we did
it!

It's inevitable that there are times when your ad campaign may
not be working the way you want it to. In this episode, I talk
about the process that I follow with my own clients when this
happens.

If they aren’t working, then follow this process:
1. Look at the data and figure out what isn’t working.
2. Lower the budget and/or pause the campaign while you make
adjustments (but don’t just give up and move on).
3. Focus on improving the messaging first.
4. If you’ve updated the messaging 3-5 times and still not seeing
success, it may be time to revamp the offer.

P.S. If your ads ARE working, then slowly scale the budget up by
about 20% every 4-5 days.

Check out the September 2021 Case Studies HERE



Links from the EpisodeFacebook Ad Targeting
Groups for Teacherpreneurs
My Fave Customer Management Tool:
Dubsado


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