107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich

On this week’s Saturday Strategy Session, you'll hear an actual
coaching session I had with Suzanne Aldrich from Playing Speech!


Suzanne is a licensed Pediatric Speech Language Pathologist and
works full-time treating children with speech sound disorders.
She also has a TPT store that sells materials to treat speech and
language disorders. She loves sharing helpful therapy tips and
resources through her social media, blog, and email
newsletters. 
 
 On this call, she is seeking guidance on how to be less
sporadic with posting new content, as well as putting a solid
marketing plan in place.  As we dive more into the
conversation, it’s actually clear that Suzanne has a good content
plan, but just needs some minor tweaks. 
 
 Tune in to learn about the benefits of having content
themes every month (instead of content pillars!), staying
consistent with your schedule, and repurposing content. Sharing
high-quality content in a way that works well for YOU and your
business is what matters, and will go a long way with your
people!


I hope you enjoy this coaching session as much as I did!
 



Key Takeaways/Episode Timestamps:


Suzanne’s background and how she became a TPT seller {2:02}

Suzanne’s biggest struggle with her current marketing plan
{3:24}

The importance of posting high-quality content to your
platforms {9:26}

How Suzanne is currently creating content for her blog,
Instagram and email list {13:40}

Why you should be repurposing content and not always trying
to reinvent the wheel {18:00}

How Suzanne shows up on social media with stories, reels, and
static posts {20:20}

Suzanne’s 3 biggest takeaways from this strategy session
{26:00}









Links and Resources:IG: @playingspeech
TPT Store:
https://www.teacherspayteachers.com/Store/Playingspeech
Website: https://www.playingspeech.com/






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