111 | Niche vs Expertise: How Does it Impact Your Marketing?

In this week's Saturday Strategy Session, we chat about niche and
expertise; does your business need one, both or neither?





Tune in to learn how niching down and finding your expertise can
impact your business marketing. We dive into the difference
between a niche and an expertise, as well as the actual benefits
of having both. Also learn the typical process of niching down
and different variations for going about it. Then of course, how
does this all relate to Facebook ad marketing?





Go deeper in your messaging and speak more effectively to your
ideal client. Maybe not in the beginning of starting your
business, but eventually it is important to figure out what you
enjoy doing and who you enjoy doing it for or with. By doing so,
your business will skyrocket!






Key Takeaways/Episode Timestamps:


The difference between niche and expertise {02:20}

Why do you need a niche/expertise or both? {07:25}

The process of niching down {08:29}

The benefits of having a niche AND an expertise {16:00}







Links and Resources:FREE audience audit call
marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course!
http://marketscalegrow.com/dlewaitlist
Free download Facebook Ad Targeting Groups


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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community


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Find me on Instagram
https://www.instagram.com/heyitsjenzaia/
Email Me support@jenzaiadimartile.com
Join the Facebook community
https://www.facebook.com/groups/marketscalegrow