116 | The Two Types of Metrics to Track For Measuring Success: Leading & Lagging Metrics

In this week’s Saturday Strategy Session we're talking about
measuring little wins in marketing with leading metrics and
lagging metrics. 


In this episode, we chat about what these metrics actually are,
as well as examples of each and why they're important. You will
also learn how you can use both metrics together to track what
you should do moving forward in your business. You will see
success by monitoring the leading and lagging metrics of
marketing, versus solely focusing on the final result. 


When you're thinking about leading and lagging metrics, really
think about what your goals are so that you can identify where
they fall into the bigger picture. Then you can make the
decisions and adjustments you need in order to achieve that
bigger picture.


If you break it down to what you actually have control over, for
example, “I need to book three sales calls every single
week”…That's manageable! 



Key Takeaways/Episode Timestamps:


A quick definition of leading vs lagging metrics {1:43}

Leading metrics {3:08}

How can leading metrics help to determine how lagging metrics
are achieved? {9:30}

Lagging metrics {12:30}

Figuring out if a metric can be both a leading and lagging
metric {15:27}

Goals for each of these metrics {20:24}






Links and Resources:FREE audience audit call
marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of April
2023) http://marketscalegrow.com/dlewaitlist
Free download Facebook Ad Targeting Groups


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Find Jenzaia on Instagram
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Email Jenzaia hello@jenzaiadimartile.com
Join the Facebook community
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Find me on Instagram
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