117 | The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell

Today is a very special Strategy Session with Tia Parnell from
Parfaitement Parnell.





From posting a few resources on Teachers Pay Teachers in 2019, to
now running a successful business which provides modern and
engaging French resources for teachers, Tia has experienced
business growth like she never imagined!





Surprisingly, the marketing component of her business is
something that Tia has not invested much time or money into. So
this year, she has made it a goal to improve her marketing
efforts, as well as get new products out to her audience.
However, after a failed attempt with DIYing a Facebook ad, Tia is
not quite ready to try again.





After this session, Tia has steps in place to achieve her
marketing goal by utilizing email marketing, content repurposing,
and Facebook ads.





I hope you enjoy this chat as much as I did!






Key Takeaways:


Tia’s product suite and the targeted audience (03:32) 

Free opt-ins and how they are structured (07:04)

All about course promotion (9:14)

Repurposing content and the benefits of hiring help (17:39)

Are you being too repetitive with marketing material? (21:20)

Paid Facebook ads (22:19)

Expanding reach without using ads (28:20)

Tia’s three strategy session takeaways (30:21)







Connect with Tia:


IG: https://www.instagram.com/parfaitementparnell/ 


Facebook: https://www.facebook.com/parfaitementparnell


Website: https://www.parfaitementparnell.com/






Links and Resources:


FREE audience audit call marketscalegrow.com/audienceaudit


Dream List Essentials Facebook Ads Course (opening end of April
2023) http://marketscalegrow.com/dlewaitlist


Free download Facebook Ad Targeting Groups


___





Find me on Instagram https://www.instagram.com/heyitsjenzaia/


Email Me hello@jenzaiadimartile.com 


Join the Facebook community
https://www.facebook.com/groups/marketscalegrow


__________________

Find me on Instagram
https://www.instagram.com/heyitsjenzaia/
Email Me support@jenzaiadimartile.com
Join the Facebook community
https://www.facebook.com/groups/marketscalegrow