138 | Facebook Ads Pixel: What Is it & Do You Need It?

In this week's Saturday Strategy Session, we’re discussing one of
the most frequently asked questions; What is a pixel and do I
actually need it? Learn the importance of having a pixel
installed on your website, the concept of "seasoning the pixel",
the difference between a pixel and a cookie, and whether coding
knowledge is required.





Pixels have revolutionized the world of digital advertising,
providing users with valuable data and the ability to target
specific audiences. By better understanding the use of pixels,
you can make informed decisions and optimize your ad campaigns
for better results!






Key Takeaways:


Do you actually need a Facebook pixel when running ads
{00:45}

What is a Facebook pixel {01:35}

Difference between a Facebook pixel and a website cookie
{02:45}

Benefits of having a pixel installed {03:40}

How the pixel works and collects data {04:35}

Is coding knowledge required {07:40}

Integration of pixels with email service providers and
landing pages {10:00}







Links and Resources:


FREE audience audit call marketscalegrow.com/audienceaudit


Dream List Essentials Facebook Ads Course
http://marketscalegrow.com/dlewaitlist


Free download Facebook Ad Targeting Groups


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Email Me hello@jenzaiadimartile.com 


Join the Facebook community
https://www.facebook.com/groups/marketscalegrow


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Email Me support@jenzaiadimartile.com
Join the Facebook community
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