140 | Top 3 Facebook Ads Metrics to Track

Are you tracking the right metrics for your Facebook ads?





In this week's Saturday Strategy Session, we’re discussing my top
three favorite metrics to be tracking! Specifically, the metrics
accessible in Facebook Ads Manager. Get an explanation on each
metric, learn what each one measures, why it is important, and
how to interpret the data. Also, listen until the end and get
insight on a bonus metric that can indicate when to refresh an ad
and optimize performance.





Tracking the right metrics is essential for measuring the success
of your Facebook ad campaigns. By gathering insights into
engagement, evaluating ROI, and preventing ad exhaustion, you can
maximize the effectiveness of your Facebook ads and achieve your
marketing goals. Tune in and start tracking these top metrics
today!






Key Takeaways:


Explanation of CTR link click metric {01:15}

Explanation of the cost per result metric {04:10}

Why you need to calculate cost per result from both Facebook
and your email service provider

Tracking the frequency metric {07:25}

Avoiding ad exhaustion

Bonus metric: CPM {12:10}







Links and Resources:


FREE audience audit call marketscalegrow.com/audienceaudit


Dream List Essentials Facebook Ads Course
http://marketscalegrow.com/dlewaitlist


Free download Facebook Ad Targeting Groups


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Find me on Instagram https://www.instagram.com/heyitsjenzaia/


Email Me hello@jenzaiadimartile.com 


Join the Facebook community
https://www.facebook.com/groups/marketscalegrow


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