143 | Why Targeting is Not the Issue with Your Facebook Ads

In this week’s Saturday Strategy Session, we’re diving into the
first "tea time with Jenzaia”. Hear the hot take on why targeting
is not the issue when it comes to Facebook ads. 





Often, people believe that finding the right audience is the key
to success. However, I have two rebuttals for this. Firstly, many
individuals fail to leverage their warm audience and lookalike
audiences effectively. Secondly, the problem often lies in
messaging rather than targeting. 





This episode explains the importance of utilizing warm audiences
and lookalike audiences rather than solely relying on
interest-based saved audiences. Also learn the significance of
messaging and how you can improve your ad images and copy to
resonate with your target audience. Targeting is just one piece
of the puzzle! By combining effective targeting with compelling
messaging, you can unlock the full potential of your Facebook ad
campaigns!






Facebook Ad Targeting for Teacherpreneurs


jenzaiadimartile.com/audiences






Key Takeaways:


Podcast rebranding and new changes {00:35}

Utilizing warm and lookalike audiences {03:12}

Explanation of custom audiences and creating lookalike
audiences {04:30}

Targeting is not the issue - it’s your messaging {11:00}

Exploring different angles for ad copy {14:30}

Targeting vs. messaging as the problem {17:40}







Mentioned in the Episode:


Lydia Harris - Brand & Web Design


instagram.com/heylydiaharris



 Brittany Kues - Podcast Management


brittanykues.com






Links and Resources:


FREE audience audit call marketscalegrow.com/audienceaudit


Dream List Essentials Facebook Ads Course
http://marketscalegrow.com/dlewaitlist


Free download Facebook Ad Targeting Groups


___





Find me on Instagram https://www.instagram.com/heyitsjenzaia/


Email Me hello@jenzaiadimartile.com 


Join the Facebook community
https://www.facebook.com/groups/marketscalegrow


__________________

Find me on Instagram
https://www.instagram.com/heyitsjenzaia/
Email Me support@jenzaiadimartile.com
Join the Facebook community
https://www.facebook.com/groups/marketscalegrow