152 | Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series

Welcome to part three of the three-part series, 2024 Guide to
Facebook Ads! Are you planning a live virtual event? This episode
covers everything you need to know about using Facebook ads for
launching. Learn the three phases of a launch (warm-up phase,
registration phase, and sales phase), and how each phase plays a
vital role in building anticipation, generating registrations,
and driving sales. 





Also get insights on using the appropriate Facebook ads in each
phase, and tips for using those ads effectively to maximize the
success of your launch. By leveraging Facebook ads throughout the
three phases, you can expand your reach, engage your audience,
and ultimately increase event sales. If launching a live virtual
event is on your calendar for 2024, don’t miss this
episode! 






Key Takeaways:


Different types of virtual events {01:00}

Three phases of a live launch: warmup, registration, and
sales {03:20}

Facebook ads during the warmup phase {05:00}

Using a hybrid model of evergreen and live launches {05:45}

Facebook ads during the registration phase {13:15}

Nurturing your email list; creating excitement and hype
around the event {15:00}

Facebook ads during the sales phase {18:45}

Using trigger actions to retarget sales ads {19:50}

Facebook ad support in 2024 {23:40}







Listen to Episode 150 | Facebook Ads for Lead Generation






Links and Resources:


FREE audience audit call marketscalegrow.com/audienceaudit


Dream List Essentials Facebook Ads Course
http://marketscalegrow.com/dlewaitlist


Free download Facebook Ad Targeting Groups


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Email Me hello@jenzaiadimartile.com 


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https://www.facebook.com/groups/marketscalegrow


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