167 | Advantage+ Audiences and Other Targeting Recommendations

Ready to harness the power of AI to supercharge your Facebook
ads? Today, I'm peeling back the curtain on Facebook's Advantage+
features, the game-changing tools that are reshaping advertising
as we know it. We're digging into how AI can optimize everything
from audience selection to budget allocation, ensuring your ads
not only reach the right eyes but also resonate on a deeper
level. Whether you're a seasoned marketer or just dipping your
toes into the digital ad pool, get ready for a treasure trove of
strategies that promise to elevate your campaigns to new heights
of efficiency and effectiveness.

As we unpack the intricacies of Advantage+ audiences and beyond,
I'll share the ins and outs of my adventures with these advanced
targeting methods. We'll compare the new offerings to traditional
audience settings, exploring the nuances of age range options and
exclusions, and when it might be best to let AI take the wheel—or
when a hands-on approach is preferred. From refining your warm
audience campaigns to extending your reach with lookalikes, this
session is teeming with insider tips and firsthand experiences
that could very well be the ace up your marketing sleeve.

In this episode, we cover: Introduction to
Advantage+ AI  [00:06]
Implementing Advantage+ Audiences [03:42]
Evaluating Performance: Advantage+ vs. Original Audiences
[06:20]
Best Practices and Final Thoughts [10:43]


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