168 | Navigating Failed Launches

Embark on a journey through the rollercoaster of a failed launch
as we unravel the emotional gamut of email registrations and the
art of lead acquisition. We'll share personal stories and
insights on the highs and lows of launching, emphasizing the
necessity of A/B testing ad copies and images, understanding
conversion rates, and setting the proper budget for lead costs.
Faced with the aftermath of a launch that didn't soar as
expected, we grapple with the decision to either fold or fight
on, and I'll let you in on my take on this conundrum. It's a
candid look at the trials faced when things don't go as planned
and the resilience needed to push through.

When ads aren't in the cards, how do you engage and convert?
That's the riddle we tackle in a dynamic discussion on bolstering
sign-ups and maintaining the buzz for live events. Discover the
transformative power of email campaigns and live social media
interactions that don't just sell but provide real value. I'll
walk you through my strategy for leveraging these tools to create
an event experience that's not just successful but truly
memorable. From the tactical use of data to the magic of
interactive content, we'll explore how to ensure attendees leave
feeling personally enriched, turning a one-time event into a
lasting impression.

In our final heart-to-heart, we dissect the crucial role of
messaging in sealing the deal post-launch. I'll divulge how
consistent communication and high-quality content can make or
break customer relationships, and how a clear articulation of
your service's benefits can resonate with clients' deepest needs
and aspirations. Sharing a page from my own playbook, I reflect
on my transition from educational product sales to specialized
Facebook ad services, proving the power of a strategic pivot.
Join us for this episode, rich with strategies and stories that
will arm educators and entrepreneurs with the tools to triumph in
the face of adversity.

In this episode, we cover:


Understanding Launch Breakdown Points [00:06 ]
Maximizing Engagement and Registrations [08:17]
Crafting Compelling Messaging [16:10]
Persistence, Pivot, and Planning [21:50]


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