171 | The Waterfall Ad Strategy

Unlock the cascade of success with our 'Waterfall Strategy'! This
week, I unravel the strategic sequence of lead generation ads,
visibility ads, and sales/retargeting ads that will revolutionize
how you grow your business. Join me as we navigate through the
complexities of advertising, prioritizing budget allocation, and
understanding why the order of ad types is pivotal for
sustainable growth. Whether you're running a course business or a
membership model, you'll learn why an emphasis on lead generation
is crucial and how to nurture your email list into a thriving
community of potential clients.

In this episode, we cover:


What the waterfall strategy is and why it works 
[00:06]
Lead generation ads [01:07]
Visibility ads [03:22]
Sales/Retargeting ads [07:53]


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