#30: Virtual Events with Ben Chodor, President Intrado Digital Media, Author

The topic of today’s podcast is Virtual Events.


Yes, the kind of events many people wouldn’t even consider events
before COVID came and changed our physical world.


And so, all of a sudden, we found ourselves having to replace the
shows, the conferences, the trade events in which we would share
our space with thousands of people, with the four walls of our
house and a pc screen or at best, a large TV screen


And we realised that technology could actually help us not lose
everything, and perhaps achieve the same goals we had, without
having to travel all the way to another corner of the world.


Yet, imagining, designing, and running successful virtual events
is anything but a walk in the park, it requires specific
technical knowledge, and a true understanding of what makes
people want to attend your event, when they could just go to the
next room and watch their favorite tv show.


For this reason, I chose to interview Ben Chodor, the CEO of
Intrado Digital Media, one of the world’s largest virtual events
and streaming companies, and the author of the book
Transitioning to Virtual and Hybrid Events: How to Create,
Adapt, and Market an Engaging Online Experience.


If you are thinking to create, or be part of a virtual or hybrid
event this interview will provide you with the REAL LIFE
knowledge you need to put together something that is worth
attending over and over for your audience, or perhaps an audience
that is larger than you think, because that’s what digital does,
it can help you break the barriers of space and time.