EP. #36: DIGITAL TRANSFORMATION with author Markus Schmidt.

The subject of today’s podcast is Digital Transformation, one of
the hottest, if not the hottest topics in today’s corporate world
and to address it,and understand the various conceptual and
practical implications of Digital Transformation,  I’ve
chosen to speak with the co-author of a very detailed and well
structured book titled “ The Digital Transformer’s Dilemma. How
to energize your core business, while building disruptive
products and services.”


With my guest Markus Schmidt, I will try to understand how
companies can plan and execute strategies to reinforce their core
business in the digital age, what Markus calls the S Curve one,
and contextually give life to brand new products, services, and
perhaps business models, what Markus refers to as the S Curve
two, to ensure survival and relevance of their business in the
future.


We’ll talk about technology, philosophy, leadership, people and
communication, in a conversation which aims at giving you the
information you need to transform your business digitally, while
leveraging its precious legacy.