EP. #38: CLIENT RELATIONSHIP with author and psychotherapist Paul Cowan

The subject of today’s podcast is the importance of building
strong and meaningful relationships at work and in life.


Easier said than done, you may say, for human beings are complex
machines and all wired differently.


There is always a Problem A and a Problem B in every
relationship, says my guest of today Paul Cowan, the author of
the book “ “Connecting with Clients: For stronger, more rewarding
and longer-lasting client relationships”


Problem A is the task at hand, the very issue or subject which
needs to be addressed with a particular client whereas Problem B
is the relationship or even better, the client’s experience of
the relationship.


To focus entirely on problem A, on the delivery of a product or a
service,on the output neglecting to invest time and resources in
the relationship so as to enhance the customer experience of the
delivery, is a mistake.


And relationship is such a dynamic concept which first and
foremost requires commitment and an understanding of what makes
human beings connect and trust each other.


Paul Cowan is a psychotherapist,  and also a successful
entrepreneur in the fields of marketing and advertising. 


He runs CRS Customer Relationship Consultancy, a global firm
which helps businesses strengthen the relationships with their
clientele, and in the incredibly informative and inspiring
interview that follows you will learn strategies that will help
you grow your business, and also principles like the Ego State,
the Jahary window, like Already Listening that will make you
think about the way you and other people make decisions and
communicate.


And then you’ll be inspired to nurture and grow your
relationships with your clients, stakeholders, and the people
around you.