Episode 63 - Yelp and online criticism

In an era of unprecedented online criticism, how can prospective
consumers possibly sift through the noise to figure out, simply,
what's good? To many people, the answer to that question is Yelp.
Like it or lump it, the popular online review resource and its
numerous counterparts are here to stay, both throughout the world
and right here in Milwaukee. In her time as Yelp Milwaukee
Marketing & Community Director, Rachel Fell has helped foster
a passionate and (predominately) positive community of reviewers
while also developing a localized presence for the polarizing
international corporation. Fell and host Tyler Maas met up to
discuss how she happened upon her unique position, the ups and
downs of online criticism, and how quality and care are still
paramount to a business' success.