Peter Fader on The Importance of Customer Centricity - Episode #40

Professor Fader's expertise centers around the analysis of
behavioral data to understand and forecast customer
shopping/purchasing activities.


 


He works with firms from a wide range of industries, such as
consumer packaged goods, interactive media, financial services,
and pharmaceuticals.


 


Managerial applications focus on topics such as customer
relationship management, lifetime value of the customer, and
sales forecasting for new products.


 


Read the entire show notes, key takeaways and find
business-boosting resources at www.aesnation.com/40