Michael Fishman on Understanding and Harnessing Consumer Psychology – Episode #51

Michael is an entrepreneur, adviser and speaker who understands
the psychology behind direct response marketing and research. As
entrepreneurs, you want to get that competitive edge. By applying
consumer psychology and understanding the socioeconomic dynamics
of your businesses, you will gain the competitive edge to set you
apart in your marketplace.


 


Human beings prefer things to be easy, smooth and understandable.
Michael believes that language, at times too complex and fraught
with textbook jargon,  can create unnecessary barriers
between advisers and their clients — unless you can clarify and
connect through simplification. By understanding the psychology
of your market, its social characteristics,  you can
establish a rapport with prospective clients; and your marketing
results will improve.


 


Read more and discover new resources at www.AESNATION.com.