Ben Altadonna On How and When to Reinvent Yourself as an Entrepreneur – Episode #63

As direct response marketers you want to make a difference, and
you can do this by simply reinventing yourselves. Remember, what
you think you stand for is often already in your head. Ben
Altadonna offers some sage advice to entrepreneurs ready to find
new success through reinvention and reassessment.


Ben Altadonna is founder of ChiroTrust and started his
professional career as a chiropractor; but in the late 1990's he
discovered direct response marketing and completely transformed
his life. Over the last seventeen years, Ben has reinvented
himself three times. Through each of these reassessments and
reinventions, he has gained a clearer grasp of his life's mission
and a deeper understanding of his clients and what they really
want.