Paul Bigham Reveals Game-Changing Lessons to Consider When Delivering A Direct Response Marketing Campaign – Episode 127

Matching needs and resources: “That’s all marketing is,” says
Paul Bigham. As an entrepreneur the marketing challenge doesn’t
have to be overwhelming if you listen to one of the most
successful thought leaders in the industry. Paul achieves
excellent results by adhering to a familiar mantra: “Keep it
simple.”


Even as a boy, knowing his customer well gave Paul the chance to
provide excellent client service in exchange for excellent client
referrals, in this case an introduction to the girl that would
become his wife of 47 years. What he learned as a young boy,
consumer behavior, has found rich opportunity in his current
venture, one of the most successful marketing agencies in the
country today, Bigham Agency, Inc.