Entry #4: Why Conservation is Good Business with Gerardo Orozco

Gerardo is the owner and manager of Akumal Dive Center, the
oldest dive shop in Akumal Bay, and Opwall's partner for marine
research in Mexico. Gerardo ended up in the field of conservation
somewhat by accident. He studied business and after graduating he
began to work in the dive shop, which has been in his family
since 1975. Gerardo quickly realized that the health of the bay
would be essential for the long-term health of his business.
Since then, he has worked with many scientists and
conservationists, and become a strong voice for conservation
through sustainable business. In this episode, we discuss how
Gerardo sees the role of business investing in conservation, his
team's restoration of Akumal Bay, and how to bridge the gap
between science and business to build successful conservation
projects.