Episode 016: Rod Santomassimo

Introduction:


Today’s guest is the Vince Lombardi, Bill Belichick and John
Wooden of commercial real estate coaching - yes, that’s right my
friends - Rod Santomassimo, the founder and president of The
Massimo Group and author of “Brokers Who Dominate: 8 Traits of
Top Producers” and “Commercial Real Estate Teams Built to
Dominate.” The man subconsciously channels Christopher Columbus
given his talent to help commercial brokers “stop the drift,” as
he and his team help brokers find a new world by creating a plan
and a purpose to secure and make a difference for their clients.


 


Episode Notes:


At 2:03, Rod Santomassimo shares what he enjoys building, in
particular that of an individual’s business. At 3:09, Rod notes
that one must fail (consistently) in order to grow. At 4:19, he
describes how he and his team solve problems through conducting
personality and business assessments on clients. At 5:07, Rod
points out that one must have optimism and possess the vision to
grow, because there is always another way. At 7:15, he discusses
that one must be motivated and coachable in order to grow. At
8:40, Rod conveys that establishing goals is the first step in
coaching clients, which may include setting short term goals in
order to build “winning streaks.” At 9:33, he touches upon the
meaning of “stop the drift.” At 10:59, Rod believes that one must
attack the day with a combination of enthusiasm and action. At
12:00, he shares how he finds relaxation through biking and
running while listening to an audio book on business
(particularly on the topics of motivation and goal setting). He
also enlightens us that he is most relaxed when playing lacrosse
with friends. At 13:26, Rod notes that when The Massimo Group
surveys the real estate industry, the majority of individuals
share that they joined the industry because of the money factor.
At 17:56, he points out that his firm consistently pauses and
reflects before moving forward in its coaching curriculum. At
19:01, Rod informs that The Massimo Group is constantly
revisiting its programs and adjusting its methods, based on the
needs of its clients and the marketplace. At 21:25, he discusses
teaching clients the balance (prospecting and presence), the
“ask” for business, and why picking up the phone is productive!
At 23:19, Rod said, “Do you live in a world today of scarcity or
abundance? [...] Because that’s going to craft how you act.” At
24:39, he notes that personally he has three coaches, given his
belief that there is always room to grow. At 26:47, Rod touches
upon the darkness in the market, and the overall dip in velocity.
At 28:57, he dishes on careers, one’s first job, and the power of
networking. At 32:10, Rod explains his truth that “No one is
better me, and I am better than no one.” At 33:22, he flashes
back to 2008, being laid off, and eventually starting The Massimo
Group. At 35:01, Santomassimo closes the door with a dual message
regarding transformation and investment in oneself.