Episode 023: Zachary Price

Introduction:


Today’s guest is one of CBRE’s rising stars, namely Zachary
Price. Zac, who is a Vice President in their Global Advisory
& Transaction Services group, is responsible for business
development and transaction implementation on behalf of clients
he secured, as well as several of CBRE’s global and prominent
regional corporate clients. Zac, who possesses a tireless work
ethic, was recognized a few years ago by the Commercial Observer
as one of their “30 Under 30” elite group of up-and-comers in NYC
commercial real estate. When he is not channeling Bruce
Springsteen’s song “Out in the Street” by pounding the pavement
to make a difference for his clients, he is busy piggybacking on
Bruce’s mantra of “Born to Run,” as his passion for life extends
to the manner in which he wind sprints in the NYC Marathon, with
a time that approaches breaking the 3-hour mark.


 


Episode Notes:


At 2:21, Zac discusses the importance of leaving a great first
impression. At 3:25, Price talks about the industry specific
market groups at CBRE, and how he goes about accumulating
knowledge through these groups. At 4:34, he shares beginning his
real estate career at Cushman Wakefield in 2007 on Long Island,
and his path to joining CBRE in their downtown New York City
office. At 6:20, Zac notes that the most important facet in his
life is that of giving back and helping others. At 7:02, Price
informs us that he is running in the Chicago Marathon in October.
At 7:40, he dives into his negotiating style and the “iceberg.”
At 9:06, Zac touches upon how he builds trust and navigates a
deal with his clients. At 9:59, Price mentions that he is a big
believer in a team structure, and why one must prioritize by
separating what is to “do” from what is “due.” At 11:59, he
speaks about how he is continually tapping into the different
resources within the various service lines at CBRE. At 13:32, Zac
talks about the most rewarding words a client has told him. At
15:29, Price states that he is locked in 24/7 to this business,
but always creates time to reset the mind. At 16:55, he shares
that he likes the method of polite persistence in following up
with a prospective client. At 17:50, Zac notes that downturns
create opportunity, and feels that one must learn to adapt to the
current conditions in the marketplace. At 22:02, Price discusses
persistently calling and canvassing years in advance of a lease
expiring in the hopes of scoring a client. At 24:50, he informs
us of his thoughts pertaining to social media, and that he scored
one of his best meetings off of LinkedIn. At 26:56, Zac stresses
that one must recognize when they don’t know the answer, and find
the expert who does. At 29:22, Larry Haber asks Zac a
hypothetical “what would you do in this situation” type of
question. At 33:34, Price believes that if one is exploring the
office leasing arena, one needs to be at a firm with a large
platform with a great depth of resources. At 35:38, he shares
that running has changed his life for the better, and that he met
his new best friends through Brooklyn Track Club. At 38:47, Zac
Price closes the podcast with a message on work-life balance, and
having fun with it (it’s just real estate).