Episode 030: Cory Zelnik

Introduction:


Today we have with us the Founder and CEO of Zelnik &
Company, a true rock star in the world of retail brokerage, yes
my real estate brethren, the one and only Cory Zelnik. Throughout
his career, Cory has taken my “Albert Einstein, Snoop Dogg and
Drake Bring Your “A” Game – Brick House Value Theory” to a whole
new level. By his actions as well as his words, this is
exemplified in part by a tagline found on Zelnik’s website that
states “The landscape may change, yet certain fundamentals remain
constant: Loyalty. Integrity. Discipline. Focus. Retail.”



Episode Notes:


At 1:57, Cory Zelnik discusses being a participant versus that of
a spectator, and also discusses his morning routine. At 3:17,
Cory mentions the importance of having “love” for what you do. At
4:23, Zelnik talks about why size of a firm does and doesn’t make
a difference in the world of brokerage. At 6:26, he dives into
his approach during the course of a tough negotiation. At 8:39,
Cory notes how he dares to be different with the help of his
team. At 9:30, Zelnik points out his first big career risk in
that of going out on his own. At 10:48, he touches upon deals and
failure early on in his career. At 13:06, Cory stresses that
retail is different nowadays, but not dead. At 15:08, Zelnik
informs about customer acquisition online versus that of
in-store, as well as retailers handling “bricks and clicks.” At
19:58, he provides his thoughts on the proposed retail vacancy
tax. At 21:46, Cory gives his thoughts on cannabis in CRE retail.
At 23:18, Zelnik shares his strategy in the current retail
landscape. At 24:12, he discusses adapting to potential changes
in the marketplace. At 26:45, Cory talks about how meditation has
elevated his game while also slowing things down for him on all
levels. At 28:59, Zelnik addresses the structure in place at
Zelnik & Company, and how he instills “the fundamentals”
within his team. At 30:37, he notes how he fights for
opportunities in both life and business. At 31:20, Cory
highlights his thoughts on communication via email versus that of
picking up the phone. At 34:27, Zelnik advises that one cannot
allow uncontrollable factors to drive one crazy. At 35:16, he
informs that his favorite place to be is with his daughter at
Madison Square Garden watching the Knicks. At 36:48, Cory Zelnik
closes out the podcast with a message on making a difference and
giving back to various worthwhile causes in the community.