Episode 040: Lee Brodsky

Introduction:


Today we are fortunate enough to have with us a man who has
clearly channeled the song “Started from the Bottom” by hip-hop
heartthrob Drake, given that Lee Brodsky, prior to joining
Newmark Knight Frank as a broker in 2006 and thereafter also
taking on the role of CEO with BEB Capital, gained several years
of experience in real estate property management, leasing and the
security industry, allowing him to acquire – brick by brick – a
comprehensive and detailed understanding of what makes office and
retail tenants tick, as well as the requisite skill set an owner
needs to effectively manage, lease, develop and re-position its
real estate and investment portfolio of innovative mixed-use
development, parking facilities and restaurants throughout the
East Coast.


 


Episode Notes:


At 2:32, Lee Brodsky touches upon how special a person his father
Bert Brodsky is. At 4:33, Lee discusses BEB Capital’s current
focus compared to prior days and being established on Long
Island, and now expanding its business to the boroughs. At 5:52,
Brodsky talks about how his father always surrounded himself with
experts. At 7:04, he notes that he is a “hunter by trade” and
earns his keep by bringing in business. Lee also speaks about
relationship and trust building, and being empathetic towards the
client. At 8:18, Brodsky shares his work-life balance and the
importance of being “present.” At 10:16, he dives into his core
values being built around communication and empathy. At 11:26,
Lee highlights his evolution of trusting his gut instinct, and
advises on saying ‘no’ when you truly don’t know the answer. At
13:27, Brodsky provides his thoughts on the new NYS rent
regulations. At 16:12, he dishes on the importance of a solid
process being a conduit to risk mitigation. At 17:27, Lee touches
upon underwriting a deal, conducting due diligence and utilizing
data. At 19:32, Brodsky discusses one’s ability to get deals done
via verbal in-person communication and that of email
correspondence. At 20:57, he answers a question about likability
in the business world. At 22:34, Lee points out that one must ask
questions to understand the underlying issue before solving a
problem. At 23:40, Brodsky mentions that he practices meditation
daily, and suggests taking short breaks to increase productivity
during the workday. At 24:40, Lee mentions leaving the world
better than you found it and paying it forward. At 25:56, Lee
talks about his passions: golf, family, and friends. At 28:59,
Lee Brodsky closes out the podcast with a message in that if he
could change one thing in the world it would be to increase
everyone’s empathy.