MSL Collaboration with Commercial

Interview with Max Ainscough.


We discuss:


How MSLs can best collaborate with their commercial
counterparts and demonstrate that they are a strategic partner as
opposed to a support function.

The best way to navigate internal politics with sales reps

The specific actions MSLs can take to add more value at cross
functional brand team meetings.



At the end of the episode Max summarises how an MSL can maximise
their capabilities.