The skill of storytelling for MSLs

Marcus West from 60seconds shares his experience on how to
develop the skill of storytelling and apply it to clinical data
and KOL meetings.


We discuss:


Important pillars of storytelling

Why emotion is so important for engaging KOLs

The hero's journey and how it can be related to clinical data



This episode is sponsored by 60seconds. Learn more about
60seconds here: https://60seconds.com/