LSM Secrets #3: Why is B-Roll and or "Behind the Scene" video powerful in social media for building your brand

When your filming your video footage for whatever your doing
always have "behind the scene" cameras filming what you are
doing. This is great content  that will give the viewer a
look at what's "really" going on with you and or your company.
When customers know the "real" you they are far more likely to
have brand loyalty.