Why Is Lead Generation So Important in Life and Business?

If you want to have more relationships with friends,
colleagues, business associates, etc., you need to lead
generate.


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I recently did an interview on the Real Estate Success Rocks
podcast and talked about how to approach lead generation in both
your life and business, and I want to elaborate on some of the
important points of this topic for you.

 To listen to the full podcast episode, click
here.

I’ve been in real estate for 10 years, and I have yet to find a
business that doesn’t need lead generation. As Gary Keller says,
“Until I have too many leads, that is my No. 1 problem in
business.” Lead generation is a fact of business.

We have mastermind groups who work with business owners to get out
of production and into strategizing, or how to start working on
their business instead of in it. In order to do that, we need to
have enough leads so that I can have more resources (e.g. money and
time) to hire more people so I can grow my business bigger or grow
another business in another industry.

What’s happened to me is the more people I help, the bigger and
more successful my life gets. I’m not just talking about money,
either. Lead generation is also a life skill. If you want to have
more relationships with friends, colleagues, business associates,
etc., you need to lead generate.

“

Lead generation is both a fact of business and a life skill.

”
You have to take massive action if you want massive
results. I’m in anywhere from three to seven coffee shops a day
meeting with people. Sometimes it’s 15 minutes, sometimes it’s an
hour. It’s about attraction—not promotion. That’s how we get
business, earn friends, and help people get to the next level in
their lives.

For example, each member of our team does what’s called a “vision
board” that we have to update every quarter. The vision board is
essentially a poster board that you attach goal-related images to
and hang at home somewhere that you can see every day. That way you
know if you’re getting closer or farther away from your goal. My
vision board is coming up next week, and if I don’t have a goal and
I don’t know where I’m going, I’ll end up somewhere else.

If you have any questions about lead generation in your life or
business, send me an email so we can help you get to the next
level. I look forward to hearing from you.