HPH015 : How Content Marketing Could Help to Promote Positive Actions Against Climate Change

Ben Adam-Smith shares an idea he has about using the Internet to
communicate the need for incremental lifestyle change as an
action to combat climate change. This one-off episode focusses on
how you could use content marketing to get your message across.
Cesar Abeid from The Construction Industry Podcast is Ben's
guest and helps explain how content marketing works.