Getting Your What From Your Where

Do you know how to get to your what from why? Make a major impact
on your audience, regardless of their size, including their
budget, by letting them know that they are the greatest asset,
not you. Seems counter-intuitive but it's not. Your audience
should know what they're worth it and no matter what
insignificant part or role they think is playing in their
business-it's your job to move the needle with and for them with
their permission!