Be Your Own Greatest Influence

Recognize that in building your own brand from the start is that
you have to be genuine. So, before you start trying to garner
relationships with partners and making collaborations with
influencers that are already out there, it's important for us to
know who you really are as a business or brand. Because if not,
then those steps will pile on top of each other like a snowstorm
just waiting until they can bury you and your business alive.