S6EPS75: Steps to Create a Brand Development Strategy (Johnny Depp Case Study)

Last week we covered Personal Branding this week we’re moving
into building a Branding Development Strategy. We’re tethering
this to the $50MM Amber Heard Defamation Trial brought against
her by Ex-Husband Johnny Depp. Remember the warning I gave a few
weeks ago about blurring the lines between being the company and
having the company stand alone? Well, this is what happens when
the business is the brand, for better or worse.


Check out the trial, Day 12 here: https://youtu.be/TpA2wkSjcW0


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