S6EPS 87—Unbinge + Brand UNLIKE Kanye West (Death of A Brand)

Kanye West is a man of many talents. He's a rapper, producer,
fashion designer, and entrepreneur. But even geniuses make
mistakes, and Kanye's biggest mistake was getting involved with
the wrong kind of branding.


Branding is one of the most important aspects of any business,
especially if you want it to last. And while Kanye West is no
longer with us, his brand lives on - albeit in a much-diminished
state.


So what went wrong?


Kanye's biggest mistake was associating his brand with drama and
controversy instead of quality and positivity. He turned his back
on his core fans, choosing to pursue shock value over substance.
And in the process, he killed his brand.


If you're thinking about starting your own business or rebranding
an existing one, learn from Kanye's mistakes. Don't engage in
negative publicity just for the sake of it. Don't try to be
something you're not. And most importantly, don't forget what
made people fall in love with your brand in the first place.


Check out the show!


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