Jess Williams of Opearlo Talks Consumer Alexa Skill Discovery Strategies - Voicebot Podcast Ep 57

Jess Williams is co-founder of Opearlo, a company that started
out building Alexa skills for Unilever and other brands, but
switched to building games and productivity skills for consumers
in 2017. She goes into the story behind switching to become a
product company focused around a single skill called LifeBot,
designed to be your personal voice assistant concierge with many
features, and then changing again to building multiple
single-feature skills. Two years since founding Opearlo, the
latest approach is working. The company's Alexa skills are
getting strong consumer usage, the founders like the focus on a
product business and they are even generating revenue.


During our conversation Jess goes into detail on strategies for
Alexa skill discovery. She discusses how the company launched the
"Guess My Name," skill and the impact different approaches have
on driving new consumer usage and capturing Amazon's attention.
Yes, she reveals some numbers. This is a can't-miss episode from
someone who started in the space in 2015 when Alexa Skills Kit
(ASK) was first released and is open to sharing what she and her
co-founder learned along the way. Enjoy.